Since you’re now armed with the secrets in writing that sells, it’s now time to pull the trigger and convert your prospects into students by learning these highly effective conversion boosters:
1. Money Back Guarantee
Taking off the risk from your customers so they can try out your program worry-free (for a limited-time period of two weeks to 30 days) is one of the best ways to convert your prospects.
This concept of risk reversal is quite powerful. Because coaching isn’t a tangible product, allaying your prospect’s fear by offering a no-questions asked, full refund helps them make a decision with a sound mind.
After all, your mission is to change people’s lives, not to take people’s money. The refunders will complain and won’t take action anyway and you would rather avoid these kinds of people.
2. Urgency
In making important life decisions, most people would like to take their time and delay. But fear of missing out is also human nature. By imposing a sense of urgency in your offer, you help your prospects decide and take action faster.
And with coaching programs, it’s easier to impose urgency due to a deadline, because classes will start soon. Limited time-offers, seats and expiring bonuses
are the most commonly-used urgency tools.
3. Payment Terms
As much as possible, prospects would like to have options, especially with payment terms. Since these people consider your program as an investment to their next level, giving them installment plans of 2-3 payments makes it easier on their budget.
4. Bonuses
Everybody loves to have something for FREE. Delight your customers with their decision by adding value and making your offer as irresistible as possible.